The question "Do you think advertising and marketing is the cause of obesity?" has been travelling around the world spreading animosity through households. This question has been a sticking point as to which health and nutritional experts have been advocating as this is the one and true reason for obesity. Advertising and Marketing agencies believe that what they are doing is correct, and in terms promote their client's business. We also hear the term obesity, it in itself scares the living daylights out of us. In any case, firstly we have to have some clear definition as to what it is.
What is obesity?
Obesity is defined in both dictionary and US medical association, as person who has a weight that is 30% over the ideal body weight. The ideal weight is a mathematically formulated gender vs age vs height. These charts ideal charts are correlated data of what is considered healthy.
How is obesity measured?
The measurement of obesity is by the determination of how far the the total weight is from the correlated ideal. A simple method used is my measuring the height and weight of a person, and compare that to tabulated charts. This form of measurement is a realtive measurement, however it gives a rough comparison of what a person should be. There are, however exceptions to this general rule. As this compares overall body mass, and does not account much for the overall health of a person.
Why is obesity a concern?
In the developed world, obesity has been labeled as crisis, the reasons ranging, as everyone wants to prolong their lives as long as possible, because people fear of dying. Also along side with the introduction of fast foods such as McDonalds, Burger King, KFC, there have been an increase in people's waistlines.
The question is that is fast food advertising and marketing the cause of obesity? and do we have a choice in what we do? or are we so influenced that we don't see any other way?
Is marketing and advertising the cause of obesity, or is it all in the mind? Come and pay a visit to http://causeofobesity.blogspot.com
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